ABOUT Fruit of the Loom
Since 1851
Fruit of the Loom has a long standing heritage spanning over 150 years and, in that time, has achieved global recognition as one of the world’s largest vertical manufacturers of clothing. They maintain total control over the entire production process starting from the moment they receive the best quality cotton through to the production and packing of the final garment.
To view the current range please visit the NZ Catalogue
The Fruit Code
This is your guarantee of ethical production. Fruit of the Loom manufacturing and growing centres comply with all local laws regarding employee safety and health, wages, working hours & conditions, and environmental safety. Read more here.
Environmentally Responsible
Not only do they produce the best quality clothing but they also take great care how it’s produced. All garments carry the Oeko-Tex Standard 100 approval, which means that they contain no substances harmful to people or to the environment.
Belcoro Yarn
If you need another good reason for choosing Fruit of the Loom T-shirts and Sweats, then here it is, in one word:'Belcoro®'. All Ts and Sweats that are made at Fruit of the Loom's new state of the art manufacturing plant in Morocco, are manufactured using industry-recognised Belcoro® yarns. 
So what does that mean for Fruit of the Loom customers? In short: better quality garments - guaranteed.
Belcoro® is a worldwide quality standard for yarns that have been spun on an Autocoro rotor spinning machine equipped with Belcoro spinning components, and for the garments knitted from these yarns. Yarns and textiles that are examined by the Oerlikon Schlafhorst TexLab textile laboratory and judged to meet the Belcoro quality standard criteria are granted the Belcoro seal of quality.
Visit the Belcoro site to find out more here.
Why Use Fruit of the Loom?
Fruit of the Loom offers you/your company the following advantages:
- A brand that has been established for over 150 years.
- A vertically integrated manufacturer, with control of the quality of each garment every step of the way.
- Complete control of the entire process: they select the cotton, manufacture the yarn, knit the cloth, cut the fabric, sew the garments, and package the product themselves.
- Guaranteed quality products delivered with quality service.
- Market leaders on a global scale: in the USA 1 in 3 men wear Fruit of the Loom underwear.
- The Fruit of the Loom brand is sold in over 85 countries and employs over 28,000 people.
- Over 60 million units sold world-wide each week.
- Fruit of the Loom products deliver comfortable, up-to-date styles at value prices.
- The only brand in Europe that has in-house testing labs.
- The best colour consistency in the industry.
- Each garment carries Oeko-Tex Standard, guaranteeing that each garment contains no substances harmful to people or the environment: every item uses open end yarn, this produces 23% less waste than ring-spun yarn and uses 30% less energy; water is treated upon entry to and exit from the Moroccan manufacturing plant.
- The Kids' range conforms to all the latest legislation laid down by the EU. These include the removal of all draw-cords and toggles, plus individually metal detecting all toddlers T’s for dangerous foreign objects.
- Marketing support in the form of custom-made flyers/print ads available upon request.
- World Class Employee Care – at the new Moroccan site all employees are paid above the minimum wage, health care, dental care and a range of benefits are provided.
- Ethical Production – operates an independently assessed ethical and environmental Code of Conduct in all areas of production.
