At Fruit of the Loom we like to concentrate on the things that really matter: consistent quality, reliable service, plenty of choice and good value, all from a brand you can trust. It’s an approach we’ve refined for more than 150 years.


If you need another good reason for choosing Fruit of the Loom T-shirts and Sweats, then here it is, in one word: ‘Belcoro®’. Our Ts and Sweats that are made at our plant in Morocco are manufactured using industry-recognised Belcoro® yarns. Visit the Belcoro site to find out more here.


So what does that mean for Fruit of the Loom customers? In short: better quality garments – guaranteed.